This beginning course in agricultural markets describes the wide variety of markets for agricultural products in terms of three parameters. These parameters are the institutional arrangements and the economic and legal environments of each of the markets described in this book. Understanding agricultural markets is a prerequisite for the study of agricultural marketing. Agricultural markets are among the most diverse and complex of any markets in the United States and perhaps the world. The 20 chapters of the ActiveBook book required for the course cover the basics thoroughly without too much detail for a one-semester undergraduate class at a four-year institution. Additional materials are provided with references at the end of each chapter. In the ActiveBook version of the book most of these references are only a couple of mouse clicks away. While only 11 chapters are required reading, all of the chapters are available to students as resources that may be used in the essay project. The course is designed to allow students to pursue their interests.
- Instructor: Theodore Feitshans (TFeitshans@umo.edu)